How to start selling via Facebook Live in one afternoon
From setting up a store to your first broadcast with automatic orders. A specific procedure, what to prepare and what to avoid for your first live.
Why it's worth broadcasting on your own e-shop, not just on Facebook
Facebook gives you reach, but it keeps the customer. Live on your own website gives you a cart, data, and a listing that you resell.
Facebook and Instagram are the best places to start live selling. You have people there and the algorithm will help you reach. But over time, you will hit three limits.
1. The customer stays on the social network
You receive the order, but the customer has never been to your e-shop. He can't see the other products, he can't go back to the recording, you don't have his consent for the newsletter. Live on your own website changes this: the customer watches the stream on your page, has the product and cart pinned under the video.
2. Cart instead of individual orders
Comments create an order for each code. On the website, the customer purchases in one basket throughout the entire broadcast and pays once at the end. Fewer payments, fewer packages, higher average order.
3. A record that resells
After the stream is finished, it is saved as a recording with the products on the timeline. Anyone who missed the live stream can click on the product and the video will rewind to its presentation. The moments will be used to create product clips and reels for the networks.
It's not either/or.
You broadcast once and the stream goes to your website, Facebook, Instagram and YouTube simultaneously. Comments with codes on the networks are processed by Turbo Automat, purchases from the website go to the cart. Everything ends up in one order list.
More on the page Purchase during live on your own e-shop .