If you sell through social networks and a regular website, the warehouse and shipping in practice decide whether you will be happy with the new day or be overwhelmed by cancellations. A live seller needs the last piece to be sold exactly once, even if dozens of comments come in per minute. A classic e-shop, on the other hand, needs order in documents and shipments. You can see the differences step by step in the article.
What is warehouse and shipping at NexusShop?
NexusShop's Warehouse and Shipping is a module that deducts pieces in real time from each order, both live and web. Shipping also handles zones, price lists, GLS labels, and shipment tracking. Everything happens in one system, so you don't need a spreadsheet or a second record.
The basis is one warehouse for all sales channels . The same pieces are sold through:
- comments under live video,
- Messenger messages,
- cart in NexusLive player,
- regular e-shop.
All orders are consolidated in your e-shop, not in a spreadsheet. See also the Warehouse and Shipping module page for a full overview of features.
Why is the warehouse in live sales different from a regular e-shop?
During live broadcasts , dozens to hundreds of comments come in per minute , and seconds are the deciding factor. Turbo Automat processes hundreds of comments per minute, and less than 5 seconds pass from comment to order. This pace cannot be matched manually.
A classic e-shop has a slower and more even order flow. The risk of two customers buying the same last item is lower, but not zero.
Without automatic inventory deduction , you risk selling more than you have. This is followed by apologies and cancellations, which cost time and trust. Manual transcription from comments to the table is not enough in practice, so the deduction must be automatic. You can find more about this topic in the article Inventory in live sales: how not to sell what you don't have .
What the warehouse will bring to the live seller
For a live dealer, speed and confidence are key. Here's what it looks like step by step:
- The customer writes the product code and variant, such as size or color.
- The system will recognize the code in the comment or message and deduct the stock immediately .
- The last piece will be sold exactly once.
- Further orders are going into the out-of-stock reservations and waiting for the warehouse to be replenished.
Once you stock the goods, you will see the reservations in the list and with one click you can convert them into orders. Nothing will be lost and the customer who was one step slower will not be left without a response.
Low stock and stock alerts for variants are also useful. They are ideal for fashion and boutiques where one size sells out before the others. For details on this area, see the Live Sales for Fashion and Apparel page.
Practical example: you are shipping handbags and there are only a few pieces of the black Mia in one size. It sells out in a few minutes. The first orders go through normally, the others end up in reservations. Once they are in stock, you convert them into orders with one click.
Social Commerce also comes into play: sold-out posts are hidden and returned once they are back in stock. This way, the viewer doesn't see an offer you no longer have.
What will a warehouse bring to a classic e-shop?
A classic e-shop is not about speed per second, but about order and overview. Automatic deduction works with every order from the website, whether the customer pays by card, transfer or cash on delivery.
For your daily routine, you will mainly use:
- warehouse documents : receipts and disbursements with history,
- inventory with recording of differences,
- records of suppliers and purchase prices in one place.
You can fill your catalog quickly. You can import from CSV, XLSX or XML in an afternoon. You can also create new products through AI product creation from a photo, including SKU.
An important advantage: if you later add live sales, you can use the same warehouse for that as well . You don't create a second account, you just enable another sales channel. You can find more on the For a classic e-shop page.
Step-by-step shipping: zones, price lists and GLS labels
Shipping at NexusShop is based on three pillars. Country zones determine where you deliver. A price list based on weight or order value determines the price. And you can also set up free shipping for orders over a certain amount .
GLS courier is integrated directly. You can print the label with one click from the order. You can handle other carriers via export or integration in the Enterprise package.
The daily procedure is simple:
- You set up zones and a price list once.
- You open the order and check the address and items.
- With one click you can print a GLS label.
- You pack the package and hand it over to the courier.
The live seller will process hundreds of orders after broadcasting in one stream. The classic e-shop will use it for daily shipping. Related payments and invoices can be found in the Orders, payments and invoices section.
Shipment tracking and customer communication
After shipping, the customer will receive a shipment number via email or Messenger and can also see the status in their account. You have an overview of shipments and delivery statuses in one place.
The result is practical: fewer questions like Where is my package? because notifications are sent automatically. Live sellers also benefit from Messenger automation , which communicates with shoppers even during the broadcast.
A PDF invoice is automatically generated after payment. There is also a link to SuperInvoice. This way, the customer receives the document without having to send it manually.
Europe, VAT and more countries: shipping by market
If you plan to grow internationally, the module grows with you. NexusShop works with VAT by country of delivery , multiple currencies with exchange rates, and shipping zones and price lists for each market.
This includes a multilingual e-shop with its own SEO for each language version. For a classic e-shop, this is a way to open another market without a new warehouse and a new system . The related procedure is described in the article Multilingual e-shop: how to sell across Europe without chaos .
When shipping abroad, always check:
- the price of transport for a given zone,
- the correct time zone for the country,
- the expected delivery time that you will communicate to the customer.
How to choose: checklist for live sellers and e-shops
Priorities vary depending on the sales method. It looks like this:
- Live seller: checkout speed, sold-out reservations, Messenger and automatic notifications.
- Classic e-shop: warehouse documents, catalog import, supplier records and feeds.
You can set it up in an afternoon. Follow these steps:
- Fill the catalog by importing or using AI from photos.
- Check the stock status of the variants.
- Set up traffic zones and pricing.
- Turn on GLS and try printing a label on a test order.
- Check automatic invoices.
You can try the rental for 7 days for free without a credit card . You can arrange a demonstration on your own products at obchod@nexusshopp.eu or via the contact page .
Frequently asked questions
Will the stock be deducted even when ordering from a comment under a live video?
Yes. Every order from live and web will deduct the stock immediately. Turbo Automat recognizes the product code and variant in the comment, creates an order in your e-shop and immediately adjusts the stock status. You don't have to retype anything manually.
What happens if the last piece sells out during the live?
The last piece is sold exactly once. Other orders go into the out-of-stock reservations and wait for the warehouse to be replenished. Once they are in stock, you will see them in the list and change them to orders with one click. The customer will receive an explanation instead of silence.
Does NexusShop support other carriers besides GLS?
GLS courier is integrated directly, you can print the label with one click from the order. You can handle other carriers via order export or integration in the Enterprise package. You can set zones and price lists the same way regardless of the carrier.
Does the same warehouse work for both live and regular e-shop?
Yes. NexusShop uses one warehouse for all sales channels: comments, Messenger, in-player cart and website. If you later add live sales, you do not create a second record and the status of the items remains consistent.
Summary
The same module serves two different worlds. The live seller gets instant deduction, reservations for sold out items and the certainty that he will only sell what he has . The classic e-shop gets order in documents, inventory, suppliers and transport. What is common is one warehouse, GLS labels with one click and shipment tracking for the customer. Want to see what it looks like on your products? Check out the Warehouse and Transport module and try it for 7 days for free.