Live sales are not a replacement for a classic e-shop, but an additional sales channel. We will show you how to connect broadcasting with a shared warehouse, orders, and customers so that you don't have to rewrite anything.
If you already have an e-shop, products, customers and shipping, you don't need a second system, but an additional sales channel. For a classic e-shop, live sales with your own e-shop make the most sense: each broadcast will bring people to one store with a common warehouse, orders and customers. In this guide, you will see how it works, what are the purchase methods and how to get started in six steps.
Live sales linked to your e-shop means that orders from your broadcast (comment with a code, message in Messenger, cart in the player) are created directly in your e-shop, not in a spreadsheet or in your inbox. Everything is in one place and you don't have to rewrite anything after the broadcast.
The difference compared to live sales "on the side" is fundamental. With the connected model you have:
The text is intended for e-shop owners who already have everything they need and want to add a channel without building a second system. An overview of the features can be found on the NexusShop page for classic e-shop .
The e-shop is waiting to be visited. Your customers spend time on social networks, and live sales reach them where they are already. You don't have to convince them to open another page, they come themselves via a link or directly via the broadcast.
Live also shows what a product card can't. You can hold the product in your hand, explain the material, size, or use, and answer questions right away in the chat. The customer can better imagine what they're buying.
Broadcasting is also a reason to come back. You can send a reminder in Messenger, post a recording or announce a new product. This way, the e-shop will no longer be a place that just waits.
As a reference for the platform, we present figures from reference sellers' stores: 61,000+ orders from live and 1.5 million comments processed . This is not a promise of results for your store, but a demonstration that the system can handle real-world traffic. How comments turn into orders is described in Live sales from comments .
The customer doesn't have to search for a button or fill out a long form. NexusShop supports four paths, all ending in the same e-shop:
The result is the same: the order is created in your e-shop, the customer has an account, invoices and package tracking. You can set the codes according to the instructions for product codes in the comments .
The biggest time saver is that nothing is overwritten. Stock is deducted in real time from both live and web. The last piece is sold exactly once, other orders go into reservations and wait for stock to be replenished.
Practical example: you have one handbag in black. A customer orders it by commenting on live and a moment later someone adds it to the cart on the website. The system assigns it to the first order and the second one ends up in reservations, so there is no double sale.
What else will the system do for you:
Moreover, we do not take anything from orders: you only pay rent, no commission. Details can be found in the sections warehouse and shipping and orders, payments and invoices . The differences in practice are also described in the article about warehouse in live sales .
NexusLive will receive the image from OBS (RTMP) or from the browser and phone (WHIP). It will send the same stream to your website and simultaneously restream to Facebook, Instagram, YouTube or TikTok. You broadcast once, collect viewers in multiple places.
The viewer on your website sees a pinned product with a price, selects a variant (size, color) and adds it to the cart below the video. You have the choice of cart mode (pay once at the end) or instant purchase . Both modes are in beta.
This includes chat, pinned comments, polls, and subtle notifications that someone has just purchased. The moderator has everything in the control room: products, comments, banners, effects, and settings. Clicking on Introduce pins the product to the audience and records a timestamp that will later be used to create a recording and clips.
Important note: TikTok is the target of the restream. Orders from TikTok comments are not processed by the system, so direct viewers there to your website. You can find out more about the studio on the NexusLive self-streaming page and purchase during live on the e-shop . How to broadcast to multiple platforms at once, restream live explains.
In classic live sales, the end of the broadcast means the end of the sale. In a connected e-shop, it's the opposite.
If you want to sell outside Slovakia, the e-shop works in 10 languages and each language version has its own SEO with hreflang. Check out live recordings , automatic product videos and multilingualism . For ideas on how to use the recording, see the article live recording as sales content .
If your e-shop runs on a different solution, it will also help you to compare live sales platforms and consider why you should also broadcast on your own e-shop .
No. Live sales is an additional channel, not a replacement. You import your catalog from CSV, XLSX or XML and the new e-shop runs alongside your current store. You share products, inventory, orders and customers, so you don't need a second system.
The stock is counted in real time, so the last piece is sold exactly once. Other orders go into reservations and wait for the stock to be replenished. The customer gets an explanation instead of silence, and you can fulfill the reservation in one step after stocking.
No. You only pay for the platform rental, no commission on orders. The package price includes hosting, updates, backups and support. You can choose from the Start, Professional and Enterprise packages and try it for 7 days free without a credit card.
Connecting live sales with your own e-shop means adding a channel without additional administration. Comments, messages and the cart in the player lead to a single store with a shared warehouse, orders and customers, and the recording sells even after the broadcast ends. Start by importing the catalog, setting up the codes and doing a test live. You can try the first 7 days for free and arrange a demonstration on your own products via contact .
No credit card required. Cancel anytime.
The same warehouse and shipping module solves the immediate sale of hundreds of items at once for a live seller and the calm daily routine for a classic e-shop. We will show the differences step by step in real situations.
Seven errors that prevent comments under live videos from turning into paid orders, and specific settings in NexusShop that will fix them. You can fix most of the problems before your first broadcast.
Zistite, ako nastaviť messenger checkout od vlastnej predpony kódov cez prvú objednávku až po dokončenú platbu. Praktický návod pre live predajcov vrátane riešenia najčastejších chýb.